Adobe Target Basis, Personalisation and Measurement
To make your visits to the web pages and use of the apps more user-friendly, we use Adobe Target software from Adobe Systems for purposes of configuring dynamic content, A/B testing and personalisation. We distinguish between two different models in this regard. Firstly, we use Adobe Target to deliver content for purposes of configuring dynamic content and A/B testing (Adobe Target Basic) which is based on environment variables, such as currently visited page, time, partner context, etc. No personal data is used in this case and no measurement is carried out by default. We also use Adobe Target to deliver personalised content. This only takes place if you have given your consent to “Adobe Target personalisation and measurement”. In this regard, profile data on your usage behaviour, gender, year of birth, postcode, viewed and purchased products, etc. are collected and used. Stored profiles will be deleted after 14 days of inactivity. Delivery and performance of the measures are then measured via Adobe Analytics. Information collected is stored by Adobe Systems within the European Union.
More information on data privacy at Adobe Systems as well as its privacy policy can be found at https://www.adobe.com/uk/privacy.html.
Processing company
Adobe Systems Software Ireland Limited
4-6 Riverwalk
Citywest Business Campus
Dublin 24
Republic of Ireland
Processing company’s privacy information
The email address of the processing company’s Data Protection Officer can be found below.
4-6 Riverwalk
Citywest Business Park
Dublin 24
Republic of Ireland
DPO@Adobe.com
Purpose(s) of data processing
Delivery of dynamic content and tests
Delivery of personalised content if consent to “Adobe Target personalisation and measurement” has been given
Statistical analysis of the delivered content and A/B tests if consent to “Adobe Target personalisation and measurement” has been given
Optimisation of website design
Analysis of visitors’ usage behaviour
Data collected
Data such as the following is collected:
Visitor origin
Browser information
Environment data (currently viewed page, current partner context...)
Device information (PC, tablet, smartphone)
Operating system
Usage data (pages viewed, time spent on page,...) if consent to “Adobe Target personalisation and measurement” has been given
Gender if consent to “Adobe Target personalisation and measurement” has been given
Year of birth if consent to “Adobe Target personalisation and measurement” has been given
Postcode if consent to “Adobe Target personalisation and measurement” has been given
Legal basis
The legal basis required for the processing of personal data is as follows: Article 6(1) sentence 1 (a) GDPR (consent to “Adobe Target personalisation and measurement”)
Location of processing
European Union
Retention period
The data is deleted as soon as it is no longer needed for the purposes of processing.
The profile data collected if consent to “Adobe Target personalisation and measurement” has been given will be deleted after 14 days of inactivity.
Data recipient(s)
Adobe Systems Software Ireland Limited
Transfer to third countries
Worldwide
Further information and opt-out
Click here to read the data processor’s privacy policy and, if required, obtain further information and set consents for Adobe.
If you want to object, please click on the ‘Tool Settings’ icon on the left side of the screen.
